What That Means For You
Successful YouTubers can make as much as $21 per 1,000 views on the platform.
Here’s a simple calculation,
Mr Beasts videos get on average 100 million views.
(100 million ÷ 1,000) × 21 = $2.1 Million PER VIDEO.
To put that into perspective, YouTube paid out over $20 BILLION in ad revenue last year, and it’s likely to be more this year. So it’s not just the Beast who’s making that money.
But, if you stay ‘contented’ with your current results, you won’t see that kind of success, or you might, when you’re old.
Contented?
In other words, if you’re happy to grow slowly on the platform, say 100 followers per week, you’ll keep getting 100 followers per week.
You might think that your videos will compound over time, but they actually don’t. Not unless they’re already successful.
If your first video got a few thousand views, and the subsequent videos after that are seeing similar success, then yes, over time your results will compound.
But, there’s nothing to compound if you’re only getting a few hundred views per month.
It might compound enough by the time you’re 80, but who wants that?
How To Get Around It?
In order to get past the contented mindset, you need to accept that your results aren’t going to drastically improve this way.
Even if you’re getting 100 subscribers per week and a few hundred views on your videos, you’re not even sniffing the potential of the platform. You’re still not successful.
If you are seeing some reasonable success and income from the platform, why stop there?
Switch things up, keep trying different editing tricks, change your hooks, and thumbnails, play around with titles, music, and sound effects, and make more interesting content.
Instead of getting 100 subs a week, you might get 1,000.
Don’t just stay contented with the results you’re getting, strive to do better.
Those who stay contented won’t get rich from YouTube, they’ll just get by, for years, without any meaningful success and the small money won’t change their life.